Nestle becomes Exclusive
Water Supplier to the 15th Asian Games Doha 2006
06-05-2006
Dubai May 6th 2006 The
Olympic Council of Asia officially signed a supplier agreement
with the global leader in food and beverage, Nestle Waters.
The partnership includes exclusivity in the provision of
bottled water, namely Nestle Pure Life, the leading brand in
the Middle East for the 15th Asian Games Doha 2006.
Nestle Waters announced
that the company is honoured to be associated with the Olympic
Council of Asia and The Doha Asian Games Organising Committee
promoting International relations in a spirit of fitness,
health and fair play.
Mr. Husain Al-Musallam,
Director General of the Olympic Council of Asia, Mr. Maurizio
Patarnello, COO of Nestle Waters for the Middle East and
Africa and Mr. Zaid Al Bitar, Head of Nestle Marketing signed
the agreement designating Nestle Waters as the exclusive Water
Supplier of the 15th Asian Games Doha 2006 in a ceremony held
in Dubai today. Mr. Manual Silverio, Vice President OCA, also
attended the signing ceremony.
“We are very pleased to
welcome Nestle Waters to the 15th Asian Games Doha 2006. We
look forward to a long and mutually beneficial relationship
encouraging fitness and health in the Middle East,” said Mr.
Al-Musallam.
“The partnership we have
with Nestle as the Olympic Council of Asia comes at a time
when Doha’s progress is already exceeding all expectations.
This will be a fruitful partnership,” Al Musallam added.
Under the agreement, Nestle
Water will be consumed on site at the Games by competitors,
supporters, organisers, staff, media and volunteers. Nestle
Pure Life will help athletes, officials and fans share the
exciting moments of the 15th Asian Games.
Mr. Husain Al Musallam
congratulated Nestle Waters as an International Supplier and
expressed his appreciation of Nestle’s contribution to Asia’s
largest sporting event.
“Nestle’s association with
us reflects the cooperative, yet competitive team spirit of
the 15th Asian Games. I am confident that Nestle will be
pleased to be a part of what we have set out to achieve in
December 2006.”
Nestle Waters highlights
sports sponsorship as a platform to raise brand awareness and
build a reputation for excellence in corporate citizenship.
Nestle’s extensive support of sports, including the Asian
Games, is based on its corporate values that celebrate peace,
encourage friendly competition and promote unity among people
of all cultures