Incheon, South Korea:
September 21, 2014
A one-day masters course on how to supercharge your partnerships. Thought-leading
speakers, actionable takeaways and top-flight networking.
Join 300 senior executives
at the first-ever OCA Partnership Summit.
Hear from people with a proven track record of turning Olympic sponsorships into
assets that build brands and business—social and financial capital. Discover how
partnerships deliver against B2B and B2C objectives for category leaders and challenger
brands alike. Held Sept. 21, 2014 in conjunction with the Asian Games in Incheon,
South Korea under the auspıces of and hosted by OCA president Sheikh Ahmad Al-Fahad
Al-Ahmed Al-Sabah, don't miss this opportunity to build your return on your partnerships.
Delivering the world's youngest, most affluent consumers, OCA member National Olympic
Committees are blue-chip sponsorship opportunities. In recognition of the massive
opportunity for OCA member NOCs to grow sponsorship, OCA president Sheikh Ahmad
Al-Fahad Al-Ahmed Al-Sabah invites you to attend the first OCA Partnership Summit.
Held September 21, 2014 in connection with the 17th Asian Games in Incheon, South
Korea, the Summit content is customized to the needs of senior executives at OCA
member NOCs and NOC sponsors. Get the intelligence and contacts to take your partnerships
to the next level. Whether you have 20 or more sponsors/sponsorships, or are in
the start-up phase, we guarantee your day spent at the OCA Partnership Summit will
not be time spent away from business, but time invested in the business of creating
a stronger future for you and your partners.
Organized by sportsarts + AG. Zurich Curated by IEG, LLC www.sponsorship.com
Each OCA member NOC is invited to send their executive director, top sponsorship
executive and up to three sponsors or sponsor prospects. A total of five invitations
The schedule enables a completely immersive learning environment. Each speaker has
been personally selected by IEG for their expertise, as well as their ability to
share their story in an engaging and powerful way. This is world-class executive
education at its best: Fast. Smart. Inspiring. Impactful.
Unlike other conferences, the OCA Partnership Summit has only one agenda, giving
you and your partners the information to raise the bar. No sales pitches, no fluff,
no self-congratulating presentations OCA Partnership Summit programming is curated
by IEG, LLC, creators of the analytics to select, value, measure and maximize ROI
on sponsorships of all types and sizes
IEG's annual conference in Chicago is the world's oldest and most renowned sponsorship
gathering. For more than three decades, IEG also has produced sponsor summits for
top rightsholders including FIFA, NFL International, NBA, NCAA and Cirque du Soleil
more info at www.sponsorship.com
Luis Carlos Franco
General Manager Ogilvy & Mather Rio de Janeiro
With more than 20 years of marketing experience in both clients and agencies, Luis
has coordinated brand repositionings, launches and major local, regional and global
campaigns and sponsorship platforms for clients such as Coca-Cola, BAT, BP/Castrol,
Michelin, Fiat, Puig, GSK, SC Johnson and FIFA.
Running Ogilvy Rio, he has been responsible for gaining major international projects
that brought global visibility and growth to the office.
His skills in marketing and advertising come hand in hand with his love for street
culture and traveling, expressed through his hobby of painting.
Consultant and former Director of Olympic Marketing
Lloyds Banking Group
Chair, Women's Sport and Fitness Foundation
Having played a pivotal role in the analysis and negotiation of the London 2012
Olympic and Paralympic Games banking and insurance partnership for Lloyds TSB, Sally
joined the company in July 2007 with the remit of maximising the value of the partnership
and ensuring its effective activation over the next five years.
She was accountable for the full delivery of the partnership through the business,
the development and implementation of the London 2012 five-year strategic plan,
and the management of all external partnerships and internal governance on the project.
The Lloyds London 2012 Partnership has won numerous awards including the accolade
of the most successful UK Sponsorship of the last 20 Years at the UK Sponsorship
Prior to this, Sally was the founder and Chief Executive of Redmandarin, the international
sponsorship consultancy company whose clients include Philips, Sony Ericsson, Deutsche
Telekom and SABMiller.
Redmandarin quickly established itself as one of the thought leaders in the sponsorship
world and has been instrumental in driving a greater strategic and accountable approach
within the industry.
Sally was voted UK Sponsorship Personality of the Year in 2012 and has recently
been elected Chair of the Women's Sport and Fitness Foundation.
She is currently leading the energy company SSE's Partnership with the Glasgow 2014
Director, Global Marketing & Communications Aon plc
Patrick Pierce serves as the Director and Head of Global Sponsorships for Aon plc,
the world's leading provider of risk management and HR solutions.
Since 2010, Pierce has overseen the firm's sports marketing investments across more
than 600 Aon offices in 120 countries. Specific deals have included Aon's shirt
sponsorship with Manchester United, and partnerships with the National Football
League, McLaren Racing, Chicago Cubs and Team Aon of the Fia World Touring Car Championship.
Prior to Aon, Pierce worked for Allstate Insurance Company where he managed a portfolio
of more than 100 sponsored properties, including the Allstate Sugar Bowl, Bowl Championship
Series, Southeastern Conference and 70 universities.
He launched Allstate's partnership with the Mexican National Soccer Team and activated
deals with NASCAR and the US Olympic Team.
In addition to leading sponsorships, promotions and public relations, Pierce directed
numerous creative executions, including the award-winning "Mayhem" and "Bergwood"
Pierce was a senior manager at IEG Consulting before Allstate.
His clients included Corona, Dallas Cowboys, Rockefeller Center, St. Jude Children's
Research Hospital and UNICEF to name a few.
He also worked at McDonald's Corporation, where he helped activate global alliances
with FIFA, UEFA and the IOC.
Pierce began his career with Jet Set Sports at the Salt Lake Olympic Winter Games,
where he serviced the General Mills account. Pierce currently serves as a board
member for the Chicago Sports Commission and an advisory board member for the American
Football Coaches Foundation.
He earned an MBA from University of Notre Dame and a bachelors degree from Indiana
Hans Erik Tuijt
Global Heineken® Activation Director
Hans Erik Tuijt joined Heineken in 1988.
The first 5 years of his career at Heineken he worked in a financial role supporting
production and commercial disciplines after which he moved to Portugal were he was
A perfect stepping stone for his move to Brazil in 1995 where he managed a joint
venture company responsible for the marketing and sales of the Heineken brand.
In 1999 he transferred to Australia were he took up the position of Managing Director
of Heineken Australia.
Today Hans Erik is Global Heineken® Activation Director in the Global Marketing
department, based in Amsterdam.
Responsibilities: Sponsorships and Trade Activation
Education Master in Business Economics at the Erasmus University in Rotterdam (1988
Sports Partnership Director
Mike's appointment into his current role coincided with the announcement of BP's
Tier 1 partnership of London 2012 in July 200
In this role he led all aspects of BP's involvement with the London Games.
Since 2012 he has overseen new partnerships with the British Olympic and Paralympic
Associations, with the Glasgow 2014 Commonwealth Games and BP's worldwide partnership
with the International Paralympic Committee.
Mike's career with BP spans more than 30 years and has been divided between London
and a number of overseas assignments, including Tunisia, the Netherlands, China,
Indonesia and Vietnam.
He has worked in a number of diverse roles across the company including oil and
gas exploration, gold exploration and production, international oil trading, manufacturing
and marketing, retail and M&A. In the early 1990s he was seconded for two years
to the UK Government Cabinet Office.
Prior to his return to the UK in 2008, Mike spent four years as BP's head of country
in the Netherlands and a member of the European Regional executive team.
Mike lives in Checkendon near Reading with his wife, Marlene and 17 year old daughter,
Director, Olympic Games Management
The Coca-Cola Company
Thierry Borra leads The Coca-Cola Company's global partnership with the Olympic
Movement, including the Company's association with the Olympic Games, Youth Olympic
Games and the Paralympic Games.
In his role, he manages the overall relationship with the International Olympic
Committee and the other stakeholders of the Olympic Movement, and build event management
capabilities in the respective host countries by providing coaching, subject matter
expertise, leadership through a disciplined global event process and transfer of
key learnings from event to event.
In addition, Thierry provides stewardship for the successful system-wide activation
of global events to extract maximum value and ensure contract fulfillment.
As part of his global responsibilities, he also led the Coca-Cola's involvement
with the international leg of the Beijing 2008 Olympic Torch relay.
Co-Founder, IEG, LLC
TLesa Ukman is a marketer, entrepreneur, journalist, professor and author. She created
the blueprint for public/private partnerships and the analytics to select, value
and measure partnerships of all kinds—sports, arts, entertainment, destinations
and nonprofits. The commonality behind all of her experiences is the conviction
that in a world of over-supply and commoditization, the needs of business and those
of the local and global communities in which they operate, are entwined.
She launched IEG Sponsorship Report in 1982, unleashing the idea that businesses
which are a force for good, which deepen bonds with customers, prospects, employees
and other stakeholders by partnering with the things they love, outperform their
competitors by a huge margin. It caught on like wildfire spawning an industry that
today is worth more than $55 billion worldwide and changing marketing for good and
IEG, now part of WPP, is the industry’s leading provider of sponsorship research,
analytics, consulting and training. With unequaled access to both the buy-sides
and sell-sides of the business, the company enables sponsors and rightsholders—on
a local, national and global level—to maximize partnership investments. Olympic
clients have included NOCs, NGBs, IFs and sponsors—including the U.S. Olympic Committee,
Canadian Olympic Committee, Canadian Figure Skating Association, German Equestrian
Team, Irish Basketball Association, Swiss Football Association, USA Archery, USA
Baseball, IAAF Championships, International Swimming Federation, Samsung and Visa.
Lesa is an avid champion of the industry, interpreting sponsorship’s broader
impact on society, including an expanded notion of ROI to capture not just financial
outcomes but social ones as well. She is a professor of sports marketing in
Northwestern University’s graduate school and she blogs at www.sponsorship.com
President and Chief Executive Officer, sportsarts+
George Taylor is one of the world’s most experienced, innovative and influential
sports marketers.Since launching his first sports agency with football legend Johan
Cruyff in 1979, Taylor has been a rightsholder—for four pro cycling teams and hospitality
for 2006 FIFA World Cup-- as well as a sponsorship consultant to global brands such
as Panasonic and BP. He partnered with Dentsu and Publicis to launch the first sports
marketing practice within an ad agency network; produced events such as FIFA World
All Star Games for Charity in NYC, LA and Tokyo; represented athletes in speed skating,
figure skating and football; and negotiated sponsorship contracts with the International
Olympic Committee, FIFA, UEFA, and Premier League.
George founded Zurich-based sportsarts+ in 2007. He consults with UBS on arts; advises
McDonald’s on its global sponsorships of the Olympic TOP program, FIFA World Cup,
and UEFA European Championships --a role he has held since 1992; and is senior advisor
to SBS, providing counsel on acquisitions of media rights in winter sports, golf,
AFC Asian football and more. His experience extends to entertainment, having
served as the CEO of the St. Moritz Art Masters, a 10-day summer festival set in
Switzerland’s breath-taking Engadin region. George graduated from the Netherlands
School of Business, attended Bowdoin College and holds an MBA from Ohio’s Kent State
University. He is married to Hwi-Sook Koh and enjoys golf, art and classical music.
Whether you are looking to attract sponsors or to engage audiences through sponsorship—new
technologies, new intents and new media are reinventing the business. The ability
to marry heart and smart—the key drivers of purchase and performance in every category—is
now mission critical. The OCA Partnership Summit delivers motivating ideas and strategies,
as well as the latest digital and data advances, which together will enable you
to power winning partnerships. Don't miss this opportunity to gain the increased
agility that comes from harvesting breakthrough ideas and knowledge from the most
global, diverse and connected network in the business.
World-Class Executive Training for OCA Member National Olympic Committees and NOC
Each National Olympic Committee is invited to send up to five delegates: the executive
director, senior sponsorship executive and up to three sponsors or sponsor prospects
Must be completed for each delegate and send to Mr. Moses Okafur (firstname.lastname@example.org)
along with passport copy, official photo and personal CV.