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Rio launches pictograms for 2016 Olympics

08 Nov 2013
Rio de Janeiro, Brazil: The Rio 2016 Organising Committee has launched the sport pictograms for the 2016 Olympic and Paralympic Games.

For the first time in Games history, every Olympic and Paralympic discipline will be represented by its own iconic graphic symbol, which will be used to guide and inform the public during the Games – for example on venue signposts and tickets – allowing people from all over the world to immediately identify each of the different sports.

“For the first time, all Olympic and Paralympic sports are individually represented,” said Rio 2016 President Carlos Nuzman. “This is one of our unique contributions to the history of the Games. I congratulate the creative team for their dedication and hard work together with diverse groups who contributed to this launch.”

Since Tokyo 1964, each edition of the Games has depicted the sports on its programme through iconic graphic symbols that reflect the culture of the host nation. Rio 2016’s 64 pictograms – 41 Olympic and 23 Paralympic – were inspired by the word ‘pictogram’, which means ‘painted word’.

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