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IOC to honour London 2012 Olympic broadcasters

28 Nov 2012
Lausanne, Switzerland: The International Olympic Committee will honour broadcasters for their outstanding coverage of the London 2012 Olympic Games at the biennial Olympic Golden Rings awards in Lausanne on Thursday, November 29. Created in 1976, the Olympic Golden Rings is a prestigious international contest through which the IOC seeks to promote and recognise excellence in television broadcasting of the Olympic Games.

The contest is organised after each edition of the Summer and Winter Games under the aegis of the IOC Radio and Television Commission. Gold, silver and bronze trophies are awarded in five awards categories: Best Olympic Sports Production, Best On-Air Promotion, Best Olympic Feature, Best Athlete Profile and Best Olympic Programme Award.

There is also a special award for the best implementation of the Multi-Channel Distribution Service. Broadcast coverage of the London 2012 Olympic Games reached more viewers in more countries than ever before.

More than 100,000 hours of Olympic coverage was shown on TV during the Games and record audience figures were reported around the world with more than a billion people watching footage transmitted from the Olympic sports venues in London.

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