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Cricket comes out on top of TV survey

15 Mar 2010
Cricket may not be too familiar with the Chinese hosts of this year’s Asian Games, but television viewing figures released recently show its remarkable popularity in other parts of the region. At the SPORTELAsia conference in Singapore this month, SPORTELAsia and Eurodata TV Worldwide announced the winner of the first Asia-Pacific Sport TV Audience Award as cricket’s 20 Twenty International 2009.

The event attracted more than 32.2 million viewers across Australia, India and Pakistan. The other nominees were basketball’s 2009 FIBA Asia Championship and football’s 2011 AFC Asian Cup Qualification.

The award was presented to the event delivering the highest ratings worldwide in 2009 across at least three different countries.

The scope of the survey took in Australia, China, India, Indonesia, Japan, Kazakhstan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

Cricket will make its debut in the 16th Asian Games, to be held in Guangzhou, China, from November 12-27, 2010. It will be one of five new sports among the 42 being contested by the 45 National Olympic Committees of the Olympic Council of Asia, and will be played in the highly popular 20-overs-per-team format.

SPORTEL is the international sports convention for television and new media and attracts top industry leaders.
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