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MP & Silva wins FA Cup rights in Asia

10 Apr 2012
Singapore: MP & Silva, a leading media rights company and broadcast partner of the Olympic Council of Asia, has agreed a six-year deal with The Football Association in England for the acquisition of the FA Cup, the FA Community Shield and rights for England national team matches until 2018. The package covers all Asian territories, except Thailand, and offers up to 59 live matches per season. The semi-finals and final of the FA Cup are played at the iconic Wembley Stadium.

The deal with The FA also covers the Community Shield, the traditional curtain-raiser of the English football season, England national team qualifying matches for the 2014 FIFA World Cup and all England friendly and Under 21 matches.

Mark Shannon, Broadcast Manager at The FA, said: “The Football Association is delighted to announce a new long-term partnership in Asia with MP & Silva. Their expertise and strong portfolio of football rights in the region impressed throughout a highly competitive tender process. “We very much look forward to working with them to further enhance The FA’s competitions in the years to come.”

With this new acquisition MP & Silva now has the Asian rights for all English football’s Cup competitions. Since 2010-11, MP & Silva has also managed the rights of the Premier League in selected territories in Asia. “English football is extremely popular in Asia and I am delighted that we can use our local network and expertise to increase the revenues and exposure of The FA in Asia,” said Andrea Radrizzani, Group CEO, MP & Silva.

“The rights for the FA Cup, together with Serie A, Ligue 1, Bundesliga, Brazilian League and World Cup qualifying matches puts MP & Silva in control of football rights in Asia, helping us to better negotiate with different broadcasters and ensuring that audience numbers will keep growing in the region,” he added.
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