Full Story

FILA Bureau approves new name and logo for International Wrestling

16 Jun 2014
Dubrovnik, Croatia: FILA, the international governing body of wrestling, is one step closer to approving a significant change to its brand identity. The FILA Bureau, a 23-member executive committee overseeing the international governing body of wrestling, voted Friday to approve the name “United World Wrestling” as the new name for the sport’s international federation. The bureau also approved a new logo and steps to better improve the brand consistency of marquee wrestling events around the world.

In approving the changes the FILA Bureau accepted that international wrestling needed to create a globally recognized brand that represents the core values of wrestling as well as the new energy behind an organization that only a year before was battling for its spot on the Olympic programme.

“I think in order for us to move forward, we needed to identify the shortcomings of the past and work hard to improve them,” said FILA President Nenad Lalovic. “I think that with a new visual identity that is both distinct and represents the values of wrestling, we all have another reason to be excited for the future of our sport.”

FILA has been working for the past several months with the branding agency Olive Grove to help develop the new name and visual identity. The plans include a strategy for creating visual consistency among the wrestling organization’s several World and Continental Championships.

The new name and logo won’t be activated until they receive the approval of the full FILA Congress. The annual meeting of the FILA Congress will take place in September  prior to the 2014 FILA World Championships in Tashkent, Uzbekistan.

Once approved, United World Wrestling will immediately become the new name for the international governing body of wrestling.
Photos : 1
Videos : 0
print this article...

Send to a friend (E-mail this story to a friend)
Your name:  
Your email address:
Your friend e-mail address:
Any personal data submitted will not be used for any direct marketing or unsolicited follow-up.
Choose the latest News
  All News


Subscribe to receive OCA press releases and weekly newsletter

news archive

Search all the OCA news, including press releases, information for the media, Highlights of the Week and the Olympic Review


OCA Directory