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Samsung launches Sochi 2014 promotional campaign

10 Jun 2013
Seoul, Korea: Worldwide Olympic Partner Samsung – the official Wireless Communications Equipment provider of the Olympic Games – has launched a new promotional campaign for the Sochi 2014 Winter Games. As part of its “Everyone’s Olympic Games” campaign strategy, Samsung plans to implement several initiatives to help make Sochi 2014 the most innovative and socially accessible in the history of the Winter Olympics.

The Samsung Wireless Olympic Works (WOW) communications platform will allow the Olympic Family including VIPs, organisers, staff and officials to receive the most up-to-date information about the Games via their newest Samsung mobile devices.

Furthermore, the unique communications platform will be available to users worldwide for Sochi 2014. The Public WOW service aims to involve more sports fans around the world with the Games and provide them with information about all of the Olympic Winter events. In addition, one of Samsung’s key Olympic initiatives will be an athlete ambassador programme, while Samsung also plans to continue with its international Samsung Global Blogger programme.

“Samsung supports Sochi 2014 to be a truly social Olympic Games by enabling fans to be actively involved and share their experiences anytime, anywhere,” said Yung Kook Lee, Vice President and Head of Global Sports Marketing, Samsung Electronics. “We also provide the most advanced wireless technology to the Olympic family to contribute to the successful staging of the Games.”

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