Date : 26 Jun 2017
Muju, Korea, June 23, 2017: The newly rebranded World Taekwondo was officially launched at the General Assembly on June 23, replacing the former World Taekwondo Federation (WTF). The new World Taekwondo logo retains the “kicking athlete” design that was the “T” in the “WTF” as a link to the federation’s great heritage.
World Taekwondo President Chungwon Choue said: “Today is an important moment in the history of our great federation. Since 1973 we have been known as the World Taekwondo Federation.
“Over the following 44 years we have grown taekwondo into the global sport it is today with 208 member national federations worldwide; we have led taekwondo to the Olympic Games and in 2020 will have the honour of seeing taekwondo at both the Olympic and Paralympic Games; and we have reinforced our federation’s positon as a global leader in taking taekwondo beyond sport and into the field of humanitarianism.
“But we know that in such a competitive world we must always evolve and adapt to stay relevant and appeal to young and modern audiences. In the digital age, the acronym of our federation has developed negative connotations unrelated to our organisation and so it was important that we rebranded to better engage with our fans.”
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