© ReutersOlympic Games News
Date : 18 Mar 2019
Mumbai, India, March 18, 2019: Sony Pictures Networks India has won the broadcast rights in India and the subcontinent for the Tokyo 2020 Olympics, the International Olympic Committee has revealed.
The Indian network, owned by Sony Corp, was awarded the rights across all media platforms and will also broadcast the Winter Youth Olympic Games in Lausanne next year.
This will open up the Olympics to a potential market of more than a billion people. The 2018 PyeongChang Winter Olympics were not broadcast on television channels in India and were only available on the IOC’s own Olympic Channel and digital platforms.
IOC President Thomas Bach said: “As a dynamic sports and media market, India and the Subcontinent is an important strategic region for Olympic broadcasting.”
India’s huge market is a major draw for sponsors and advertisers.
“The IOC is pleased to be working with Sony Pictures Network India to collaborate together to bring the best coverage of Tokyo 2020 and the Youth Olympic Games to fans across the region, on their platform of choice, with the aim of inspiring young people to engage with Olympic sports and Olympic values,” Bach added.
Besides broadcasting the NBA in India, Sony Pictures Network also had the rights for the 2018 FIFA World Cup in Russia. They broadcast the Champions League, Spain’s La Liga, Italy’s Serie A while also owning cricket rights including Australia, England and South Africa.
“The Olympic Games is the largest and most prestigious international sports competition in the world with over 200 countries participating,” said Sony Pictures Network chief executive N.P. Singh. “The addition of the Olympic Games Tokyo 2020 broadcast and digital rights complements our portfolio of international sports events and properties.”
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