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IOC and Samsung extend ties to 2028 with an eye on digital Games

Date : 04 Dec 2018

Seoul, Korea, December 4, 2018: International Olympic Committee President Thomas Bach said he was looking forward to building the digital future of the Olympic Games with Samsung after the communication giant signed on as a Worldwide Olympic Partner for another 10 years.

The IOC and Samsung Electronics Co. Ltd. have extended their partnership through to 2028 at a signing ceremony attended by the IOC President and Samsung Electronics Vice Chairman Jay Y. Lee in Seoul today.

Samsung will continue as the Worldwide Olympic Partner in the wireless communications and computing equipment category, including the ability to promote the Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of that equipment.

IOC President Bach said: “I am delighted that we will be building on two decades of partnership with Samsung for another 10 years. Over this time we have built a partnership combining Olympic excellence and Samsung’s industry-leading wireless communications technology.

Together we are able to connect with and inspire Olympic athletes and fans around the world, and we look forward to working with Samsung to build the digital future of the Olympic Games.”

As part of the agreement, the IOC and Samsung will further develop their strategic collaboration to engage young generations around the world in order to promote the power of sport and the values of Olympism.

Dong Jin-koh, President and CEO of the IT&Mobile Communications Division at Samsung Electronics, said: “As a Worldwide Olympic Partner for the last 20 years,

Samsung has been inspired by the spirit of hope, friendship and unity. Through our innovative wireless and computing equipment which are able to support all types of technology, we hope to spread the excitement of the Games so that fans and athletes around the world can stay connected and share in the journey to achieve greatness at the highest level of sportsmanship.”

Samsung will support every edition of the Olympic Games through to Los Angeles 2028, as well as Youth Olympic Games through to 2028. Samsung will also continue to support the IOC, the National Olympic Committees and their teams.

Samsung’s first Games as a Worldwide TOP Partner was the Olympic Winter Games Nagano 1998. The South Korean company will also continue as a Worldwide Partner of the International Paralympic Committee, extending a relationship that began in 2006.



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