Date : 14 May 2019
Guangzhou, China, May 14, 2019: The Badminton World Federation (BWF) and HSBC jointly launched a new outdoor game, AirBadminton, and a new outdoor shuttlecock, the AirShuttle, at a global launch ceremony outside the Tianhe Gymnasium in Guangzhou, China, on Monday, May 13.
AirBadminton is an ambitious new development project in partnership with HSBC, BWF’s Global Development Partner, designed to create opportunities for people of all ages and ability to play badminton on hard, grass and sand surfaces in parks, gardens, streets, playgrounds and beaches around the world.
The project has been five years in the making, starting with a vision to develop a new outdoor shuttlecock with increased durability, stability and wind resistance to allow people to have a more positive experience of badminton outdoors.
BWF President and Atlanta 1996 Olympic Games men’s singles gold medallist Poul-Erik Høyer presided over the launch.
“This is a momentous occasion for badminton. Strategically, AirBadminton will allow us to fulfil our overall objective of putting a badminton racket in the hands of as many people as possible,” he said.
“In the future we see AirBadminton as an exciting, new, energetic version of the sport. Overall, the aim is to inspire more people to play more badminton in more places.”
China’s Atlanta 1996 men’s singles silver medallist Dong Jiong, who is now head coach of the Chinese national Para badminton team, added: “This is very exciting for the sport. I think this has tremendous potential here in China and around the world. It’s also great that it is an inclusive game that can be enjoyed by people with disabilities.”
The launch was held in partnership with the Chinese Badminton Association (CBA) and the Guangzhou Sports Bureau (GSB).
Any personal data submitted will not be used for any direct marketing or unsolicited follow-up.